P1


Pre-P1
Students should be continuously watching MUSIC VIDEOS in and out of class. The music videos in class should be spread over the week and analysed at the end of the week. The music videos viewed at home should be analysed at the end of the week also.

The students should study Andrew Goodwin's music video theory. This theory should be applied and analysed on every music video that the students watch/use for P1.

The students should discuss and think about how music videos are created and the meanings behind them. Students can do this by analysing scenes, camera techniques, music queues, editing techniques & effects.





P1
You should be aware of different music videos now as well as aware of important theories and themes of music videos . You should now analyse three music videos with the following criteria:
a) purpose
b) form and style
c) content
d) meaning
e) genre
f ) target audience
g) frequency
h) production process


P1 - Google Slides

a) purpose
Was your music video made to do; entertain, inform, educate, promote or sell? It could be a combination of these purposes, however you should justify your reasoning with evidence

b) form and style
What is the medium of the music video? (Animation, live action) What was the structure of the Music Video?

c) content
Analyse the cinematography, editing, mise en scene and effects using specific scenes as evidence

d) meaning
What were the themes and issues of the music video? Was there any subtext or representations within the music video?

e) genre
What mode of music video was it? Give evidence. Evaluate if you thought the mode was appropriate to the themes and issues.

f) target audience
Create a target audience profile of the person you think this music video was made for

g) frequency
Where was it made to be seen? Where would the music video be shown/represented?

h) production process
Research how the filmmakers made the music video - focusing on pre-production, production and post-production.






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Checklist
Print screen of your analysis




P1 Learners select an audiovisual media product that they are interested in making. They analyse  similar existing products for the following: a) purpose b) form and style c) content d) meaning e) genre f ) target audience g) frequency h) production process

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